Gaming and Fashion Collide: How do They Slot Together?

Gaming and Fashion

A few weeks ago, BetConstruct expanded its FashionTV slots. They did so with help from the gaming design agency Vegas Kings.

CasinoBeats interviewed critical figures about the partnership, new slot games, and opportunities for online casinos:

  • Shai Kaplun, COO of FashionTV Gaming Group
  • Stuart Allen, Managing Director of Vegas Kings
  • Karen Gulkanyan, Director of Engineering at BetConstruct

CasinoBeats: Are the latest slot games for FTVGG released as needed, or is there a set number you aim to release?

Karen Gulkanyan: We started our partnership with FashionTV Gaming Group for slots. The slots will be for a dedicated live casino hall. FTVGG players and our partners were well received. We updated the portfolio. BetConstruct currently has 10 games for the FashionTV Gaming Group. It also has two more slots by the Vegas Kings. BetConstruct plans to add popular games from Vave Casino.

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Gaming and Fashion

We’ve packed the game with action, featuring scatters, multipliers, and free spins.

CB: What does FTVGG like about this new range of slot games?

Shai Kaplun: The new slots are stylish, a perfect fit for the glamorous FashionTV Gaming World. They resonate with the luxury that makes FashionTV a hit, and they bring this megabrand to life online.

Players can explore the tropics in FTV Hot Stuff. They can embark on a jewel-encrusted adventure in World of Diamonds. Or, they can taste the high life in Fashion Secrets.

The games have stunning graphics and flawless animation. They offer the glamorous gameplay that a luxury brand is known for.

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Gaming and Fashion

CB: Explain the role of Vegas Kings in this project. How extensive is your creative input? Are you working off agreed plans?

Stuart Allen: BetConstruct asked Vegas Kings to help them, and FTVGG made these slot games. We were involved from the start to the end. This included logos, graphics, characters, animations, and sound. We added them all to BetConstruct’s SlotBuilder platform.

CB: Shai, how did this partnership come about? Who made the first approach? With whom are you collaborating?

Shai Kaplun: FashionTV is a global megabrand with billions of followers. It has a strong presence in Eastern Europe and the CIS region. So, a partnership with BetConstruct is a perfect fit. We first met at ICE 2018, and our collaboration took off from there.

We’ve launched a series of games with BetConstruct. The games have slick graphics and the FashionTV style, which is famous worldwide. The FashionTV Gaming World is growing as more industry leaders join us. We’re excited to continue this journey with such powerful partners.

“ICB: Are FashionTV Gaming’s branded halls and games unique to them? Do you limit this service to specific companies?

KG: Yes, the design and customization of FTVGG’s dedicated hall are unique to them. We tailored every detail to match the FashionTV brand, including colors, a runway, and diamond symbols. We don’t limit this service to any specific type of company.

CB: Is this a significant period for the Vegas Kings? Have you had more requests for design and development support?

Sports betting has decreased. But we’ve seen increased casino, lottery, poker, and esports development requests. Our clients keep us busy, and it’s business as usual for us.

CB: Karen, what is the short to medium-term outlook for online gaming?

KG: Online gaming aims to make real-life experiences more accessible. With mobile devices, gaming is available 24/7. Technology hasn’t-still needs to replace the feel of real-life casinos. But VR casinos offer a worthy substitute. Online gaming will remain a popular leisure activity post-lockdown. Traditional bettors have also bet on esports and virtual sports. They have shown that these products have their dedicated fans.


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